ReThink Red Deer

The Sustainable Red Deer Society (operating as ReThink Red Deer) is dedicated to enhancing the long term quality of life in Red Deer and surrounding area. This group searches out and shares ideas that inspire citizens to make and create sustainable consumer choices - global in awareness, local in application. Members believe that we are citizens first and consumers second; that our world is finite and borrowed from future generations; that we can live sustainably and in harmony with nature; and that inspiration is a renewable resource. ReThink Red Deer coordinates its action around four key principles: 1) Smart Urban Planning 2) Waste Minimization (Zero Waste) 3) Protecting and Enhancing Natural Assets 4) Reinvigorating the Democratic Process We believe in starting where we can - with our own lives, and our own community - Red Deer. Our organization assembles around the practices of a "for-benefit" organization; integrating social and environmental aims with business approaches. ReThink Red Deer is applying a social enterprise model, selling soil amending products (premium worm castings, compost teas and extracts, and micronutrient-rich rock dust) as well as microgreens and vegetables grown at local urban 'homesteads' and sold at local markets through "The Root Cellar: ecoStore & Apothecary" project. We aim to couple environmental responsibility and community service while using funds raised for projects that responsibly inform citizens and contribute to the common good. For more information visit - www.ReThinkRedDeer.ca