Peterborough Women Magazine

People will keep the magazine for further reference to upcoming events and important numbers. Also, because we offer a full page of coupons, people will keep the magazine for future use. Discovering Women Magazine Highlights *It will be a free, print publication, designed to provide a wealth of local community information that influences the lives of women in and around Peterborough *We have a growing vision – we want to keep expanding to provide more options to the reader, which is why we will provide the magazine for viewing in print, online, on Facebook and Google+, and on mobile devices *The magazine will be a full-processed colour and high-gloss publication, contemporary in look and appeal *Our graphic designer’s marketing background will ensure your ad will look its best, attracting readers to your business *It will be a seasonal publication (four issues per year); 5,000 copies per issue; also available for viewing online at www.PeterboroughWomen.ca by April 30th, 2012 *The magazine will be distributed directly into the hands of women between the ages of 25-60 at various local functions and trade shows; it will also be found in hundreds of waiting rooms, fitness centres, restaurants, coffee shops, and other high traffic areas throughout the city *Through a direct hand-to-hand distribution approach, plus utilizing strategic distribution locations, we will ensure that every copy is received by the specific market our advertisers wish to capture – women between the ages of 25-60 Unlike newspaper products, magazines are relevant for a longer period of time and are therefore retained and re-read multiple times, and are often passed on to other readers. The result is a much greater readership than our distribution numbers might indicate. The industry standard for magazine readership is approximately two to three readers per issue. By placing 5,000 copies of each issue in strategic places, such as waiting rooms, fitness centers, hospitals and coffee shops, these numbers are even higher. Assuming three readers per issue, the magazine’s distribution of 5,000 copies could have as many as 15,000 readers, or more, per issue, plus our online audience. Note ** As an introductory offer to Peterborough Women, we are offering drastically reduced ad rates for our first issue only. For more precise details, please contact us. We hope you will want to be part of this inaugural issue of the Peterborough Women Magazine. Sincerely, The Peterborough Women Magazine Editorial Team