Williams Lures

WILLIAMS: The first Williams Wabler was stamped in Buffalo NY sometime around 1916, full production began in 1920. Williams have been produced in Canada since 1978 and are now entirely produced in the Brecks Sherbrooke Quebec Canada facility along with Mooselook AND Savant. There are 3 constants to Williams; 1) Williams lures have always been finished in genuine silver and or 24 karat gold, nothing matches the visibility and reflective qualities. 2) the Williams brand has always been produced in North America by anglers for anglers. 3) They have consistently produced for anglers for close to 100 years. Williams range of; series, sizes, styles, colors and weights offer anglers a proven selection for a wide range of species which are applicable to a variety of presentations and conditions! MOOSELOOK: The Mooselook Wobbler was developed in 1938 on Lake Mooselookmeguntic in the state of Maine from where it takes its name. Arguably the most recognised and to this day popular trout and land locked salmon spoon in New England. The Mooselook wobbler is also a popular trout lure anywhere anglers fish for them. Since the acquisition of Mooselook by Brecks in 2002 we have taken this venerable brand and improved upon it, all the time maintaining the proven shape and weight of this classic design. The Mooselook wobblers are now genuine silver and 24 carat gold finished lures. 2 new smaller sizes have been added to the Wobbler series, an entirely new flutter spoon has been introduced under the Mooselook brand, the Thinfish. The wobbler selection now includes the classic favorites like the pearl red dot, Fluorescent orange and silver, gold and copper but also includes a number of new finishes requested by anglers over the years. Made in North America by anglers for anglers.